Our way
The services are complementary and occur in 4 phases.
Stage 1
Diagnosis
It is important to know where we are, in order to chart the course to where we want to go.
Objectives
Internal analysis
Market analysis
General Reputation
Differentiators
Branding
An consultative approach to finding your essence and building a brand that communicates its value to those who need it most.
Value Proposition
Product Architecture
Target Audience
Brand Vectors
Positioning
Contact Points
Communication Strategies
Stage 3
Design
mascots personify your company and emotionally win over your clients.
Contact Point Map
Archetypes and Categorization
Naming and Storytelling
Design and Representation
Poses and Expressions
Character Guide
Stage 4
Activation
Launching a brand or character is a strategic action and must be consistent across all your channels.
Stakeholder Map
Graphic Pieces
Internal Implementation
Planning and Launch
Monitoring
Continuous Management