Design Thinking applied to Branding
Diagnosis
It is important to know where we are in order to map out the path to where we want to go. Our consultative approach identifies the goals and determines a starting point.
Goals
Internal analysis
Market analysis
General Reputation
Differentiators
Branding
A consultative approach to finding your essence and building a brand that communicates your value to those who need it most.
Value Proposition
Product Architecture
Target Audience
Brand Vectors
Positioning
Touchpoints
Communication Strategies
Character Design
Mascots personify your company and win your customers' hearts.
Touchpoint Map
Archetypes and Categorization
Naming and Storytelling
Design and Representation
Poses and Expressions
Character Guide
Experiences
Launching a brand is a strategic action and must be consistent across all your channels.
Stakeholder Map
Graphic pieces
Internal Implementation
Planning and Launch
Monitoring
Ongoing management