Point of view
We are here to create. We are multidisciplinary because we do not limit ourselves in the possibilities of creation. We live in a world where innovation, differentiation, and authenticity have become prerequisites for a company's success.
Our starting point is stories. Humanity connects through concepts and narratives told successively. Here, we tell stories through graphic expressions and create new ways to communicate what has value.
We are passionate about creativity, the fantastic world, and bringing good ideas to life. We help companies find their brand, develop their visual identity, and embody their essence through mascots.
Renan Luna
A creative mind
Renan Luna began his career as an illustrator after graduating in Visual Arts (2008) in Niterói. He completed his second degree in Graphic Design with an emphasis on Marketing at ESPM-Rio (2013). In 2020, he earned a master's degree from the same institution in Creative Economy Management.
His supplementary courses include Design Thinking, Branding, Painting, Music, Theater, Animation, Web Design, and Illustration.
He founded LunaR in 2015 with the goal of creating projects focused on the playful experience of the customer. Today, LunaR combines its two main strengths: its ability to draw characters with its strategic vision for building brands. The result is a company that specializes each year in creating mascots as a brand asset.
FAQ!
Question Marks
When should I hire a branding service?
Your brand is built all the time. Today, companies take care of their brand in the same way they care for their finances, clients, and team. No matter what phase you are in, you must design your brand.
How long does a branding project take?
Our branding process (Lunar Cycle) has an approximate duration of 3 months. For smaller companies and specific projects, this time can be reduced to 1 month. For large projects, it takes between 4 to 6 months.
Does the whole project happen remotely?
Many projects can be carried out remotely. This greatly speeds up the dynamics of interaction. However, our approach is immersive and sometimes, it is important to breathe the same atmosphere as the client.
What if I don't like the result?
Our work is done collaboratively. There are no surprises; we create solutions together and map out objectives clearly. We work until you are proud of your brand or project.