Branding
Super Rio
Project
What if Rio de Janeiro became a huge game scene? We developed a project together with Riotur (the Tourism Secretary of the City Hall of Rio) based on NFTs, to digitize and expand the way of interaction with the main tourist attractions of the city.
Concept
Based on classic video games, we illustrated the main tourist spots in Rio in the Pixel Art aesthetic. Each location received an NFT Collection from the SuperRio project to be obtained through Airdrop across the city. Tourists can collect and gain benefits at tourist spots, events, and products from the project.
We created a grid so that the illustrations would have an identity among themselves. The biggest challenge was to convey the energy of the city, representing each monument in such few pixels.
We created layered illustrations for limited edition collections from generators. The project was presented at WebSummit Rio 2023 and the NFTs were available for free download at the event. The pixel-based logo has a modular version that also refers to a frame of the new digital seal.
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