Rebrand
Quintal
Project
A Quintal Gramas needed to reposition its brand by showcasing its differentiators and a new segmentation of the company for the development of sports projects. The brand needed to be larger than the product sold.
Concept
We created a new division of the company so that Quintal Gramas could continue its service without interfering with Quintal Dreams, a division of the brand with its own positioning.
We removed the symbol and emphasized the name Quintal. We created a graphic system based on the basic shapes of the Q, bringing movement and versatility to the sports segment.
Quintal Dreams quickly managed to insert itself into the market with presentations that conveyed much more the grandeur of its projects. We created the website for Quintal Gramas, its institutional materials, and positioned the company with a portfolio much more versatile than the supply of synthetic grasses.