Branding
Muda
Project
In the South of Bahia lies the Pau-Brasil Refuge, an area of 1000 hectares dedicated to preserving Brazilian Fauna and Flora. The project required a change in its language, connecting the public and nature in the digital age.
Concept
We brought a colorful and expressive communication. Preserving and being sustainable can't be boring. We created the website with creative phrases and introduced colors that are rarely used in this segment.
Saving the planet is not easy. This project had consultancy that helped in the structuring of the product and how its unfolding in communication would work.
The first Muda we never forget. The brand is yet another Pau-Brasil growing and helping the planet to breathe. For sure, this project is where we feel that design, branding, and innovation are transformative in the short and long term.
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