Rebrand
Alma Group
Project
Almeida Automação, with nearly 50 employees, had not worked on its brand since its creation. It had been almost 10 years with a visual identity that no longer represented its greatness. The challenge was not only to rethink the visual identity but also to identify the company culture so that it could convey its essence.
Concept
We proposed a new name: the reduction from Almeida to Alma, the company that values its employees and the human and sensitive side in the midst of engineering and large naval services. With the prefix Group, we show that it is a company of many, more robust, and with integrated services.
To maintain the legacy of the company, we preserved the blue, the triangular structure of the previous logo, and its waves. All in a single symbol that brings the A in an abstract and minimalist way.
The project brought the company internal maturity, creating a marketing department, and a new perception of the values of its services. A new website was launched, new uniforms, office materials, and an organization and professionalization that made this brand truly be the asset that represents the company's story.
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