The Brand Experience or the Experience of the Brand

2024 has begun and the ranking of the world's most valuable brands (Interbrands) was updated at the end of 2023. Those who know me are aware of how much I love brand experiences. For me, they are what generate memories and create our emotional connections. I decided to highlight the brands that have the experience in service of the product, as opposed to those that have the product in service of the experience.

Is it confusing? That is the objective of this post, to try to make this distinction.
1 Experience is the product itself.

2 Experiences enhance the product or service.

I selected from the brands in the Ranking those I consider the experience the product itself.

APPLE

DISNEY