Mascot
Toni Ant
Project
Toni is the first ant! The character was created for a construction company, with the goal of becoming an army of mascots.
Concept
The ants are strong when they are united. This mascot represents the strength of the collaborators when they are united.
With a simple structure, new characters can emerge, with variations in color, size, and personalities.
This project was designed to create a close relationship between the company and its employees. Toni talks about safety and conveys the company's values in a light manner with plenty of hands-on experience.