Mascot
Pipa Wine
Project
The Pipa is a commemorative wine. It celebrates little Filipa, nicknamed Pipa. We brought the sweetness of a girl, with a character that makes you dream.
Concept
Inspired by The Little Prince, we created the world of a girl who dreams and "sees beyond the surface". With watercolor brushstrokes, we named the first label: Pipa.
We created a serif logo to support the presence of the mascot in the world of wines. The challenge was to balance a simple label, yet full of life.
The character opened the way to a universe of communication possibilities on social networks. The group Wine and Makers gained not only a label but an entire world of branding to explore and build their brand. May other worlds be created from this. Cheers to Pipa.